![]() ![]() In an Australian context, hypothetically, it’d allow clubs to broadcast their junior levels all the way up to the senior side without needing to hire a cameraperson. How did Pixellot’s founders seek to differentiate themselves as a company entering the sports industry?īrian Meinrath: Originally it was aimed at second and third tier sports and making production of streaming affordable and attainable, and giving them the opportunity to monetise the streams themselves. Pixellot has been around for just over a decade but as far as being into the Australian market, beyond a couple of distributors who’d come here previously, they’re now looking to the Asia-Pacific region as the next frontier. We’re in 23,000 venues across 70 different countries, and our cameras produce 350,000 hours of live sporting footage per month. How successful has Pixellot been in advancing analytics and live streaming solutions for football clubs, associations and broadcasters across the world?īrian Meinrath: Football is currently our number one sport, but we do work with 17 different team sports. Now, that’s at the lowest level but if you look at partnerships we have in Italy’s Serie A our cameras are actually used in two ways: for the broadcast they’re used as a high-vision tactical camera to follow the play and for the coaching staff they’re capturing all of the tactical play for it to be used for live-coaching purposes which the coaches have access to in real time. For instance, at the recent New Zealand Football Championships, our partner in New Zealand (a company called CelloSport) used one of our cameras to provide automated (one-camera) coverage of the games themselves. How is Pixellot applied in a live match setting?īrian Meinrath: It really depends on the application of it first and foremost. Below that we have a number of products that link into the cameras, which includes our coaching platform Vidswap and our game analysis platforms as well. And they can be used for broadcast live-streaming or for coaching and tactical purposes. We have a number of products that range from top-end broadcast cameras all the way down to our entry-level Pixellot Air cameras. Would you be able to provide a brief breakdown of what Pixellot does?īrian Meinrath: Pixellot is a technology company that specialises in broadcast and video AI. ![]() ![]() Pixellot Head of Sales Australia and New Zealand, Brian Meinrath, chatted with Soccerscene about Pixellot’s ambitions within the Asia-Pacific region, the company’s determination to help lower tier leagues and clubs to monetise their football competitions, and how the company has evolved with the impacts of COVID-19. Having partnered with several leagues, federations, and clubs from around the world – including the likes of FC Barcelona, the Major League Baseball (MLB), and most recently Football NSW (FNSW) – Pixellot strives to provide cost-effective and monetisable live coverage via an end-to-end video and analytics solution.įor coaches, Pixellot’s real-time video capture technology can be accessed seamlessly and displayed instantly, subsequently improving the depth of analysis in training, during the game, and once the match has concluded.įNSW will take advantage of the services that Pixellot provide, such as Pixellot Air, Pixellot’s mobile live streaming solution, and Pixellot show cameras, and will be installing them at the headquarters of Valentine Sports Park to assist in their talent identification programs. Founded in 2013, Pixellot is a software development company focused on creating automatic video and analytics for the sports market, that is affordable and attainable.
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